Sweating those websites

Our December training session looked at how to quantify your web marketing, from the viewpoint of what an inquiry is actually worth to your business; and how much you should allocate to online promotion and improving website ranking.

It's a fascinating field, and one that more companies are taking a much closer look at. With the credit crunch, it seems everybody is more focused on getting more out of their internet presence. It's not just retailers who need to ensure they engage online, we are seeing a move towards more and more online promotion.

Our February session on the 18th will be focusing on blogs and podcasts. If you would like to book in (it's free!) then go to the Urban Media website.